From single-product landing page to scalable growing platform
Marketing Website
Marketing Website
2025
2025
the challenge
Tongo’s original website no longer reflected its multi-product offering or diverse audience. The brand was growing, but the story wasn’t keeping up, resulting in poor clarity, outdated visuals, and limited conversion paths.
within 90 days.
within 90 days.
within 90 days.
on primary CTA.
on primary CTA.
on primary CTA.
for a multi-audience, multi-product brand.
for a multi-audience, multi-product brand.
for a multi-audience, multi-product brand.
01. Business Need
01. Business Need
01. Business Need
The existing site reflected only a fraction of what Tongo offered. Key features like tax filing, benefits, and instant transfers weren’t mentioned. Visual inconsistencies, unclear navigation, and a one-size-fits-all layout limited storytelling. A full audit helped map what content was missing and what user journeys needed to exist.
The existing site reflected only a fraction of what Tongo offered. Key features like tax filing, benefits, and instant transfers weren’t mentioned. Visual inconsistencies, unclear navigation, and a one-size-fits-all layout limited storytelling. A full audit helped map what content was missing and what user journeys needed to exist.
The existing site reflected only a fraction of what Tongo offered. Key features like tax filing, benefits, and instant transfers weren’t mentioned. Visual inconsistencies, unclear navigation, and a one-size-fits-all layout limited storytelling. A full audit helped map what content was missing and what user journeys needed to exist.
02. IA & Wireframing
02. IA & Wireframing
02. IA & Wireframing
The new site was structured around clear, flexible sections that aligned to specific user needs—especially agents and brokers. Early wireframes explored different layouts, testimonial blocks, CTAs, FAQs, and hero flows. The goal was to create reusable blocks that could adapt across the site, while clearly showcasing value.
The new site was structured around clear, flexible sections that aligned to specific user needs—especially agents and brokers. Early wireframes explored different layouts, testimonial blocks, CTAs, FAQs, and hero flows. The goal was to create reusable blocks that could adapt across the site, while clearly showcasing value.
The new site was structured around clear, flexible sections that aligned to specific user needs—especially agents and brokers. Early wireframes explored different layouts, testimonial blocks, CTAs, FAQs, and hero flows. The goal was to create reusable blocks that could adapt across the site, while clearly showcasing value.
One of the key decisions in the redesign was defining the website menu structure to support Tongo’s multi-user experience. We explored two navigation models: one organized by product (Line of Credit, Benefits Platform, Taxes) and another by user type (For Brokers, For Agents).
One of the key decisions in the redesign was defining the website menu structure to support Tongo’s multi-user experience. We explored two navigation models: one organized by product (Line of Credit, Benefits Platform, Taxes) and another by user type (For Brokers, For Agents).
One of the key decisions in the redesign was defining the website menu structure to support Tongo’s multi-user experience. We explored two navigation models: one organized by product (Line of Credit, Benefits Platform, Taxes) and another by user type (For Brokers, For Agents).
We ultimately adopted a hybrid model that adapts to each audience’s needs based on user journeys.
We ultimately adopted a hybrid model that adapts to each audience’s needs based on user journeys.
We ultimately adopted a hybrid model that adapts to each audience’s needs based on user journeys.
UNEXPECTED CHALLENGE
UNEXPECTED CHALLENGE
UNEXPECTED CHALLENGE
The company’s only brand assets were house photos. To create more cohesive and expressive visuals, I transformed those into illustrated components: homes, clouds, icons, and more. These assets gave the site warmth and personality without overwhelming the UX, and they extended to future campaigns and product marketing.
The company’s only brand assets were house photos. To create more cohesive and expressive visuals, I transformed those into illustrated components: homes, clouds, icons, and more. These assets gave the site warmth and personality without overwhelming the UX, and they extended to future campaigns and product marketing.
The company’s only brand assets were house photos. To create more cohesive and expressive visuals, I transformed those into illustrated components: homes, clouds, icons, and more. These assets gave the site warmth and personality without overwhelming the UX, and they extended to future campaigns and product marketing.
03. DESIGN & ITERATION
03. DESIGN & ITERATION
03. DESIGN & ITERATION
Final designs emphasized legibility, clear hierarchy, and trust markers. Hero sections introduced product value quickly, while embedded CTAs and testimonials guided users deeper. Content was kept modular to adapt to Webflow and support other initiatives like blogs and landing pages.
Final designs emphasized legibility, clear hierarchy, and trust markers. Hero sections introduced product value quickly, while embedded CTAs and testimonials guided users deeper. Content was kept modular to adapt to Webflow and support other initiatives like blogs and landing pages.
Final designs emphasized legibility, clear hierarchy, and trust markers. Hero sections introduced product value quickly, while embedded CTAs and testimonials guided users deeper. Content was kept modular to adapt to Webflow and support other initiatives like blogs and landing pages.
04. Implementation and results
04. Implementation and results
04. Implementation and results
The site was implemented in Webflow with a CMS structure that enabled both product and marketing teams to iterate quickly. Three months post-launch, metrics showed improved engagement, conversion, and user depth. The bounce rate dropped, and over 1,000 new users completed forms or initiated product flows.
The site was implemented in Webflow with a CMS structure that enabled both product and marketing teams to iterate quickly. Three months post-launch, metrics showed improved engagement, conversion, and user depth. The bounce rate dropped, and over 1,000 new users completed forms or initiated product flows.
The site was implemented in Webflow with a CMS structure that enabled both product and marketing teams to iterate quickly. Three months post-launch, metrics showed improved engagement, conversion, and user depth. The bounce rate dropped, and over 1,000 new users completed forms or initiated product flows.
